A Proposed Approach to Monitor and Control Sustainable Development Strategy Implementation

Due to the actual level of carbon emissions, climate change causes disruptions in business process development and also affects human health. The obvious solution, which will ensure a future for the coming generations, is related to sustainable development (SD). Furthermore, by the effective intervention of ergonomics in organizational processes, risk management and social aspects will improve. In this article, we argue that it is not enough to only define an effective approach to greening an organization—managers and leaders need effective tools to monitor and control the implementation of the proposed approach. Thus, with this article, we aim to bring theoretical and applicative contributions to SD management and to propose a conceptual model for green companies based on an integrated management strategy and a complex assessment model (the LeadSUS assessment methodology). In the first phase, the proposed methodology is developed based on qualitative theoretical research, analysis, comparison, deductions, and conceptualization. The research results highlight important issues for defining the Green Enterprise Model, which is based on elements of the integrated strategy definition. In the second phase, the model, together with an associated methodology for the assessment of SD maturity level, supports the process of monitoring and controlling the implementation of the strategy. This approach is intended to create the conditions for the integrated management strategy and green enterprise configuration models. Furthermore, three case studies validate the proposed approach.

Social Media Application as a New Paradigm for Business Communication: The Role of COVID-19 Knowledge, Social Distancing, and Preventive Attitudes.

Business firms and the public have encountered massive consequences of the COVID-19 pandemic. This pandemic has become the most significant challenge and influenced all communities. This research study focuses on exploring the relationship between COVID-19 knowledge, social distancing, individuals' attitudes toward social media use, and practices of using social media amid the COVID-19 crisis. This study examines how attitudes toward social media use mediate the linkage between COVID-19 knowledge, social distancing, and practices for social media use. This survey uses a non-probability convenience sampling approach to collect samples and recruit willing respondents with their consent for data collection. This study recorded the feedback from 348 participants who encountered the indirect/direct effects of nationwide lockdowns, restrictions on social gatherings, and COVID-19 infection. The findings validate the proposed hypotheses for their direct effects and indicate significant ß-values, t-statistics, and the p-values at p <0.001. The results validate a relationship between the COVID-19 knowledge of and social distancing practices. Similarly, the results approved a positive link between social distancing and attitudes toward social media use amid COVID-19. The findings validate the relation between social distancing and attitudes toward social media use during COVID-19 challenges (ß-value = 0.22 and t-statistics = 3.078). The results show the linkage between attitudes toward social media use and practices of using social media (ß-value = 0.41, and t-statistics = 7.175). Individuals' attitude toward social media use during COVID-19 mediates the connection between COVID-19 knowledge and COVID-19 practices of using social media use. The results validate the first mediation at ß-value = 0.21 and t-statistic = 5.327. Similarly, the findings approve that attitudes toward social media use in the pandemic have positively mediated the relation between distancing and practices for social media use amid the crisis of COVID-19 (ß-value = 0.09 and t-statistic = 2.633). The findings indicate how people have been indulged in social media to pave their business communication needs. The results provide valuable insights for the global business community. This study provides a systematic and holistic research model that helps in exploring the consequences of COVID-19. The generalizability of the findings provides valuable directions for future research related to the current pandemic.